Whether you’re an aspiring content writer or an established one, you would most certainly understand the power of words: a well-placed phrase can evoke powerful emotions in the reader, and a compelling opening line can set the tone for an entire blog post or article. But a good content writing process is more than just..

There is a massive difference between how you write email marketing copy and regular emails. While writing email copy, you can’t afford to make mistakes, you can’t take shortcuts, and you definitely can’t let it loose. Why? Because in email marketing, for every $1 that you spend, you get back $42 on an average –..

Content marketing has been one of the pillars of digital marketing for decades. And quite frankly, it’s been working wonders for brands. But research shows that one of the challenges of the digital age is information overload. Does this mean brands need to reduce the amount of content they’re producing? More importantly, could that be..

Content is the mainstay of any affiliate marketing campaign. Be it a blog, website or newsletter, it’s the content that sells your affiliate product. As an affiliate marketer, understanding what types of affiliate content you can work with and how to use them to their best advantage, will give you a competitive edge. Here’s a..

Impactful content marketing relies on quality and consistent content creation. However, creating content that offers value and resonates with the audience is not easy. No wonder businesses and marketers find this a tough nut to crack. In this post, we interviewed 22 business owners and marketers and found some interesting insights into two of their..

Businesses today cannot sustain without an online presence. No matter how big or small your business is, having platforms to interact with existing and prospective customers online is imperative. Just having a website or a blog is not enough anymore. With such immense competition, you have to ensure that your website and blog stand out…