Today, when you search for ‘best project management platforms’ on Google at least 5 of the top 10 resources that appear, mention ClickUp. It’s hard to believe that this SaaS company was only founded some five years back. Such speedy growth is only possible if you’ve done almost everything right – including content marketing –..

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There is no second guessing when it comes to the effectiveness of images and videos as marketing content. Visuals are known to drive maximum engagement. This is probably why 70% of companies invest in content marketing that involves some kind of visual marketing, according to a HubSpot survey from 2021. And this is true for..

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Does bad grammar affect SEO? To cut a long story short – Yes, it can! Grammar and spelling may seem like trivial factors that should not affect your content’s worth. But when it comes to search rankings, grammatical errors could prove to be lethal. Search marketers and SEO experts often debate whether spelling and grammar..

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Quite often, you will find a blog or an e-book that offers just the right answers you’ve been looking for. But it takes you some digging up to find that the company publishing such immensely useful content itself has a product that could solve all your problems. By that time, though, you probably discovered and..

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Content and digital marketing have taken center stage in the world of business. Almost 70% of marketers today actively invest in content marketing, says the State of Marketing Report 2021 by HubSpot. And this number is only expected to grow as 24% of marketers said they plan on increasing their content marketing investment in 2020…

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When you sit down to write a new blog post, what is the first question that comes to your mind? If you’re a seasoned content marketer, it is probably – what are we writing and who are we writing for? Knowing who your audience is and what they want to read about is paramount in..

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When you talk about a killer content marketing campaign, what is the first name that comes to your mind? For most of us in the content world, it is probably HubSpot. You run a quick Google search on anything content creation and marketing, and there is at least one HubSpot article among the top 10..

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Affiliate marketing is a lucrative business but it is definitely not a cakewalk. Though it can be a great source of passive income, affiliate marketing has its own nuances. According to statistics from 2016, almost 80% of brands have an affiliate marketing program. And Statista says that affiliate marketing spending in the U.S. alone is..

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It’s been over 25 years since Bill Gates coined the phrase “Content is King,”—which is still relevant and holds immense significance to this date. If done rightly, great content attracts users and helps build online credibility.  Research suggests that 56% of content marketers agree that blogging is effective, and 10% say it generates the most..

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There is a massive difference between how you write email marketing copy and regular emails. While writing email copy, you can’t afford to make mistakes, you can’t take shortcuts, and you definitely can’t let it loose. Why? Because in email marketing, for every $1 that you spend, you get back $42 on an average –..

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