Managing a team of freelance content writers is not easy. The challenges exacerbate when your team consists of freelance writers. One reason for that is you have less control over freelance writers than you would over full-time employees. That’s why you must know how to manage freelance writers effectively. Are you planning on starting a..

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What is content creation? Content creation refers to the process of content planning, development, optimization and publishing. The content creation process can have a number of steps depending on the size and complexity of the content development operations. Content creation purposes can vary greatly too – for example – content marketing, internal company communications, sales..

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Content marketing has been one of the pillars of digital marketing for decades. And quite frankly, it’s been working wonders for brands. But it’s 2021 and research shows that one of the challenges of the digital age is information overload. Does this mean brands need to reduce the amount of content they’re producing? More importantly,..

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Content marketing trends are ever evolving to keep pace with the advancements in technology and changing consumer behavior. What was considered an important content marketing trend last year may have little or no significance the coming year. On the contrary, some content trends are more sticky than the others, which makes it important for the..

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A challenge most business blogs face is building a sustainable following for their blogs. Your blog content may be top-notch, but you are still not getting enough repeat visitors. There are two reasons why this could happen. Either you are not building loyal blog subscribers or your content is not engaging enough. Assuming the problem..

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Content is the centerpiece of all marketing campaigns. There’s tons of behind the scenes effort that goes into developing content that gets businesses the results they seek through marketing. Content workflow and project management is intense, complex and requires good organization to get it right time after time. We wanted to dig deeper and find..

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A common misconception linked with affiliate marketing is that it’s easy money. Affiliate marketing is definitely a great way of generating passive income, but it does not come easy. If not done right, your affiliate marketing campaign could end up being a waste of your valuable time and effort. Knowing what to do is important..

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Whether your business is in a growth, startup or mature phase, you will most likely have to rely on digital and content marketing for generating leads and building a solid brand. Impactful content will play a big role in this journey and will determine the success of your efforts. Website and blog content, especially, are..

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As bloggers, we often get so drawn into the rush and excitement of creating new content that we forget how valuable our old blog posts are. Tremendous time and effort goes into creating a blog post and if you are not keeping your old posts alive, you are not leveraging your blog content fully. Updating..

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Content marketing plays a pivotal role in the success of any digital marketing campaign. In a world where people from nearly every age group are spending more time online, content marketing is one of the best ways to reach out to your target customers. But don’t just take my word for it. Here are some..

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