Tags : content marketing

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The entire world has been shaken to its core because of the ongoing coronavirus pandemic. People around the world are in lockdowns to curb the spread of the disease. The economy has been affected, and the IMF suspects that we will face one of the most crushing recessions the world has seen. We were curious to..

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Ask content marketers what they’re up to and they’re likely to be thinking about the next piece of content they plan to create. As content marketers, we’re all so busy running behind producing a “new” piece that we fail to realize that we might already be sitting on a goldmine of content.  This is where..

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Impactful content marketing relies on quality and consistent content creation. However, creating content that offers value and resonates with the audience is not easy. No wonder businesses and marketers find this a tough nut to crack. In this post, we interviewed 21 business owners and marketers and found some interesting insights into two of their..

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The year is almost coming to an end. With just a few more months left, it is high time we prepare ourselves for the top content marketing trends in 2020 that could change how our content performs. The advancements in technology and the changing search engine algorithms give a new direction to content marketers every..

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Businesses today cannot sustain without an online presence. No matter how big or small your business is, having platforms to interact with existing and prospective customers online is imperative. Just having a website or a blog is not enough anymore. With such immense competition, you have to ensure that your website and blog stand out…

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Every blogger has good and bad days. If you have been running a blog for a while now, there surely has been a point where you have experienced a writer’s block. Finding topics for your business blog that will keep your readers engaged is not easy. To add to it, there are hundreds of other..

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According to Pew Research, 26% of US adults are online almost always, and 77% of adults are online several times a day. Although 72% of marketers believe content marketing increases engagement, 65% of content marketers still find it a challenge to produce engaging content; and 62% don’t know how to measure ROI from their content..

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Serious about promoting your blog and gaining traction from it? Then you know how important it is to create new, useful, and relevant content for your audience. Good blog content is catchy, interesting, revisited, and increases readership, followers, and customers. However, it’s an uphill battle hiring good blog writers. Especially so because every blog’s goals,..