Author :All posts by Akshay Bhat

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Content is the centerpiece of all marketing campaigns. There’s tons of behind the scenes effort that goes into developing content that gets businesses the results they seek through marketing. Content workflow and project management is intense, complex and requires good organization to get it right time after time. We wanted to dig deeper and find..

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The entire world has been shaken to its core because of the ongoing coronavirus pandemic. People around the world are in lockdowns to curb the spread of the disease. The economy has been affected, and the IMF suspects that we will face one of the most crushing recessions the world has seen. We were curious to..

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Ask content marketers what they’re up to and they’re likely to be thinking about the next piece of content they plan to create. As content marketers, we’re all so busy running behind producing a “new” piece that we fail to realize that we might already be sitting on a goldmine of content.  This is where..

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Impactful content marketing relies on quality and consistent content creation. However, creating content that offers value and resonates with the audience is not easy. No wonder businesses and marketers find this a tough nut to crack. In this post, we interviewed 22 business owners and marketers and found some interesting insights into two of their..