For SaaS companies, content marketing provides a way to fill the sales funnel with qualified leads. Of course, the primary purpose is always to communicate valuable and important information to the customers. But SaaS companies like Marketo understood the importance of communicating this information in a way that turns the target audiences into prospects, and..

In the world of business, coming up with a new, unique idea is not the toughest part. It is getting that idea noticed where the real challenge lies. You could have a great product that offers huge value to users, but unless the right people find out about it its prospects are limited. An Indian..

Background and The Problem Content Agency Profile: The agency serves global clientele with thousands of customers in its portfolio. They offer content creation services for websites, blogs, social media, and other internal and external publishing channels for companies. The Problem: The agency creates and delivers thousands of content pieces to its clients every month. To handle..