Category :Content Marketing

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Ask content marketers what they’re up to and they’re likely to be thinking about the next piece of content they plan to create. As content marketers, we’re all so busy running behind producing a “new” piece that we fail to realize that we might already be sitting on a goldmine of content.  This is where..

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Who wouldn’t want to earn money by simply promoting someone else’s products? That is how influencers on the internet are making money after all and it all looks so simple. That is probably the reason why the search interest for “Affiliate Marketing” grew by 44% between 2017 and 2018, according to Google Trends. But creating..

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Impactful content marketing relies on quality and consistent content creation. However, creating content that offers value and resonates with the audience is not easy. No wonder businesses and marketers find this a tough nut to crack. In this post, we interviewed 22 business owners and marketers and found some interesting insights into two of their..

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Social media has very quickly evolved to become one of the primary marketing channels today. According to a report by Emarsys, nearly 42% of the world’s population uses social media. So there is no way you can overlook the importance of social media for promoting your blog and business. Before you venture out on this..

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As your blog grows and expands, keeping track of all the activity surrounding it becomes a challenge. You already have too many existing posts to manage and a lot of blog content still being generated. At one point things begin to get disorganized and you end up missing deadlines or worse, posting frequency suffers. This..

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A blog often occupies the center stage of content marketing for businesses. It is the birthplace of the seed content and builds a unique identity of your brand. It’s no surprise that building a solid blog content strategy is one of the top priorities for every content marketer. According to Hubspot’s State of Inbound 2018..

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The year is almost coming to an end. With just a few more months left, it is high time we prepare ourselves for the top content marketing trends in 2020 that could change how our content performs. The advancements in technology and the changing search engine algorithms give a new direction to content marketers every..

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Businesses today cannot sustain without an online presence. No matter how big or small your business is, having platforms to interact with existing and prospective customers online is imperative. Just having a website or a blog is not enough anymore. With such immense competition, you have to ensure that your website and blog stand out…

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Every blogger has good and bad days. If you have been running a blog for a while now, there surely has been a point where you have experienced a writer’s block. Finding topics for your business blog that will keep your readers engaged is not easy. To add to it, there are hundreds of other..

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According to Pew Research, 26% of US adults are online almost always, and 77% of adults are online several times a day. Although 72% of marketers believe content marketing increases engagement, 65% of content marketers still find it a challenge to produce engaging content; and 62% don’t know how to measure ROI from their content..