Category :Content Marketing

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Content and digital marketing have taken center stage in the world of business. Almost 70% of marketers today actively invest in content marketing, says the State of Marketing Report 2021 by HubSpot. To stay ahead of such competition and grow as a content marketer, continuous learning and staying current with industry trends are the keys…

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There is a massive difference between how you write email marketing copy and regular emails. While writing email copy, you can’t afford to make mistakes, you can’t take shortcuts, and you definitely can’t let it loose. Why? Because in email marketing, for every $1 that you spend, you get back $42 on an average –..

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Content is proving to be the king of marketing year after year, with content marketing industry posting double digit growth yet again in 2021. And with people glued to their screens, content consumption is also on a massive uptrend. All this is music to a content marketer’s ear. What isn’t is the fight for the..

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If you would like to get your tool added to the list, fill out this form. We will get back to you as soon as possible. When you are running a small business or a big agency, switching between various roles to get things done can be difficult. Whether you keep track of everything in..

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What is content creation? Content creation refers to the process of content planning, development, optimization and publishing. The content creation process can have a number of steps depending on the size and complexity of the content development operations. Content creation purposes can vary greatly too – for example – content marketing, internal company communications, sales..

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Content marketing has been one of the pillars of digital marketing for decades. And quite frankly, it’s been working wonders for brands. But it’s 2021 and research shows that one of the challenges of the digital age is information overload. Does this mean brands need to reduce the amount of content they’re producing? More importantly,..

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Content marketing trends are ever evolving to keep pace with the advancements in technology and changing consumer behavior. What was considered an important content marketing trend last year may have little or no significance the coming year. On the contrary, some content trends are more sticky than the others, which makes it important for the..

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A challenge most business blogs face is building a sustainable following for their blogs. Your blog content may be top-notch, but you are still not getting enough repeat visitors. There are two reasons why this could happen. Either you are not building loyal blog subscribers or your content is not engaging enough. Assuming the problem..

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Content is the centerpiece of all marketing campaigns. There’s tons of behind the scenes effort that goes into developing content that gets businesses the results they seek through marketing. Content workflow and project management is intense, complex and requires good organization to get it right time after time. We wanted to dig deeper and find..

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A common misconception linked with affiliate marketing is that it’s easy money. Affiliate marketing is definitely a great way of generating passive income, but it does not come easy. If not done right, your affiliate marketing campaign could end up being a waste of your valuable time and effort. Knowing what to do is important..