Author :All posts by Neelam Goswami

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Content and digital marketing have taken center stage in the world of business. Almost 70% of marketers today actively invest in content marketing, says the State of Marketing Report 2021 by HubSpot. And this number is only expected to grow as 24% of marketers said they plan on increasing their content marketing investment in 2020…

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When you sit down to write a new blog post, what is the first question that comes to your mind? If you’re a seasoned content marketer, it is probably – what are we writing and who are we writing for? Knowing who your audience is and what they want to read about is paramount in..

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When you talk about a killer content marketing campaign, what is the first name that comes to your mind? For most of us in the content world, it is probably HubSpot. You run a quick Google search on anything content creation and marketing, and there is at least one HubSpot article among the top 10..

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Affiliate marketing is a lucrative business but it is definitely not a cakewalk. Though it can be a great source of passive income, affiliate marketing has its own nuances. According to statistics from 2016, almost 80% of brands have an affiliate marketing program. And Statista says that affiliate marketing spending in the U.S. alone is..

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Content is proving to be the king of marketing year after year, with content marketing industry posting double digit growth yet again in 2021. And with people glued to their screens, content consumption is also on a massive uptrend. All this is music to a content marketer’s ear. What isn’t is the fight for the..

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Like most other things in life, starting out is usually the toughest part of the content creation process too. If you want your content creators to really deliver content that packs a punch, the first thing they will need is direction. You have some ideas of what your content should read and look like. Conveying..

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Affiliate marketing is often seen as a source of passive income that does not involve much effort. But those who know what affiliate marketing truly involves, also know that it needs considerable planning and skill. Quality affiliate content is what makes your affiliate marketing endeavors deliver results. Product reviews for affiliate marketing, if written well, have the capability to drive..

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What is content creation? Content creation refers to the process of content planning, development, optimization and publishing. The content creation process can have a number of steps depending on the size and complexity of the content development operations. Content creation purposes can vary greatly too – for example – content marketing, internal company communications, sales..

Posted in : Blog content, Content Creation, Content Marketing on
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Content marketing trends are ever evolving to keep pace with the advancements in technology and changing consumer behavior. What was considered an important content marketing trend last year may have little or no significance the coming year. On the contrary, some content trends are more sticky than the others, which makes it important for the..

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A challenge most business blogs face is building a sustainable following for their blogs. Your blog content may be top-notch, but you are still not getting enough repeat visitors. There are two reasons why this could happen. Either you are not building loyal blog subscribers or your content is not engaging enough. Assuming the problem..